Cocktails at the Castle – Promotional Blog Post

ASIKubb

We couldn’t be more excited to partner with the American Swedish Institute for Cocktails at the Castle this Thursday, July 25th from 7pm to 11pm. Check out our facebook page to win free tickets. In the mean time, here’s what you really want to know: FIKA Street FoodIndeed Beer, Live Music, Pumphouse Ice Cream, DJ’s from 89.3 The Current, and kubb. Lots and lots of kubb.

Three kubb pitches will service a variety of skill levels. With the help of Minnesota Kubb Volunteers, beginners can get the basics at our “Learn to Play” pitch while an “Open Play” pitch allows players to try a match of their own. Graduate from that and think you can hang with the experts? Our “Challenge Pitch” will allow players to test their skills against a team of “pros.” Beat the pros and you’ll get free registration for the 2013 Minnesota Kubb Open Tournament on August 10th.

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Frostbeard Studio

frostbeard_studioSince 2010, Minneapolis artists Roxie & Tom Lubanovic have created one-of-a-kind, handmade trophies for the City of Lakes Loppet Winter Kubb Tournament. This creative couple’s trophies reflect the unique nature of the Scandinavian lawn game and the people who love to play it.

Thanks to a successful Kickstarter campaign featuring her popular Mustache & Monster Mugs, Roxie opened Frostbeard Studios in January 2012. “I picked the name Frostbeard because it feels very Minnesotan and obviously evokes images of snow and facial hair: two things also prevalent at a winter kubb tournament” said Roxie. “Tom and I are fond of all things Scandinavian and the outdoors in general, so we’re happy to make art for this great event. The kubb trophies fit right in with our themes.”

Born on the Swedish island of Gotland, kubb has rapidly expanded throughout the midwest. Summer tournaments are held in Iowa, Wisconsin and Illinois, but Minnesota holds the distinction of hosting the only open winter tournament for the third year running. One needn’t look far at a kubb tournament to see the Scandinavian influence; It’s not uncommon to see players camped out between matches under Swedish flags wearing shirts referencing lefse or lutefisk.

Frostbeard co-founder Tom Lubanovic says he was mindful of the sport’s history from the beginning. “The trophies we’ve created are all essentially the same idea: a victorious Swedish king in traditional primary colors. This design is a very clever reference to the King Kubb and the Swedish origin of the game.”

“Each tournament and each kubb community are unique, so trophies should be as well” says Eric Anderson, National Kubb Championship Director and winner of the first Frostbeard Trophy in 2011. “It says something wonderful about Tom and Roxie that they want to make trophies for a kubb tournament. A trophy with a local touch like theirs adds so much to the tournament. ” 617214_465690106815377_1403884840_o

When the Loppet Kubb Tournament kicks off February 2nd on Lake Calhoun, the field will try to unseat defending champions Kubb Snipers of Appleton, Wisconsin. Team Captain Chad Bevers said of the 2012 Frostbeard Trophy, “it was totally different from the hardware awarded to winners at other tournaments. It was a nice touch and we liked it because it was unique. We can’t wait to compete for the 2013 Trophy.” 

Busy filling holiday orders for, mugs, candles, and ornaments, Tom took a moment to preview the eagerly anticipated 2013 Frostbeard Loppet Kubb Trophy: “We’re making a slightly different, but still awesome trophy this year! Roxie and I are collaborating on something special.”

Registration for the 2013 Loppet Kubb Tournament is open until January 31st, 2013. Details can be found at MinnesotaKubb.com

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Blog Communication

2013 Loppet 11

Photo: Jamie Thingelstad

I truly believe the inevitable future of kubb in the United States is 6 player tournaments. It might take years, but if the story arc of U.S. kubb follows a similar path to it’s European counterpart, it stands to reason that 6 player tournaments will gain traction while 2 player tournaments will seem entirely antiquated. If this is in fact true, and with the United States Championships already bending that arc by requiring 3 Player teams, several people have asked me why the 2013 Loppet Tournament continues to play as a 2 player event? The answer is a somewhat practical, but mostly tactical one.

Functionally, a 2 player tournament makes it easier for more teams to participate given the potential weather extremes in February. A person looking to play in the tournament need only convince one friend it’s not crazy to stand out in the freezing cold throwing wood instead of two friends. Additionally, teams signing up with three or more players are cushioned against any one player bailing out the day before the tournament after seeing a bad forecast. These are small factors though, more so the decision to continue with 2 player teams is about the future of kubb in Minnesota.

2013 Loppet 12

Photo: Jamie Thingelstad

In carrying out our mission of supporting the growth of kubb in Minnesota, the immediate strategic imperative is to demonstrate a consistent yearly increase in team participation. This does several things to legitimize kubb as both a part of the Loppet Festival and a sport that’s not a fad – consequently making it easier to shop sponsorship, attract press, and market the sport. Entering only our second year of partnership with the Loppet, moving to 3 player teams and the subsequent drop in the number of teams hurts our long-term outlook. Why? Because while individuals participating in the tournament would likely increase even if we did switch to 3 player teams this year, the fact is success for this event is currently measured by team participation, regardless of an asterisk noting that the minimum players per team had increased. This strategy is not indefinite. The goal is that several years of solid growth entrenches kubb as on ongoing part of the Loppet, thus putting the tournament in a better position to absorb the move to 3 player teams and the potential drop in team registration. Year two of this Loppet experiment just isn’t the right time. Who knows, maybe kubb is so big in 2014 that we can switch to 3 player minimums and still increase the number of teams?

-Eric Goplin, Director

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